Emails, emails, emails

The Motley Fool prides itself on its regular email content, producing several newsletters and running many email campaigns over the course of a year. I created several email designs and templates in my time at The Motley Fool UK, and have included a couple below. Unfortunately email design is in the dark ages, with little css support by email clients. However, over the years and after several test sends we were able to find the failings of various email clients and able to work around them.


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White labelling personal finance sites

Virgin Money white labelled site

Virgin Money Loans Centre

Here’s an example of some of the white labelling partner work I used to do at Fool.co.uk. At one time I skinned credit cards, savings, current accounts and loans centres for most of the big personal finance sites (Confused, Compare The Market, Go Compare, 77Finance, The Idol & Virgin Money).

The white labelling of a site involved making content and styling changes to xml/xslt pages. Using global css styles and asp.net master pages the task became a lot more manageable. I also produced an array of button template .psd files to help quickly get a site up to speed. Smaller mini tables were also sometimes designed and placed on other sites such as Sky’s money pages.

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