With over 300 individually weighed, photographed and described packaging products, Jones and Cane’s new site was a while in the making. It features configurable products such as these 4 different sizes of rubber gloves shown as one item, but with each product individually tracked. Related products such as these wire ties that are linked to their wire tie components.
The homepage features a dynamic product widget, a four frame script.aculo.us slideshow – showing key categories and products and packaging by industry sections. The packaging by industry products page will hopefully enable less packaging savvy visitors to find the items they need.
Jones and Cane Packaging also has the usual great Magento ecommerce features such as product comparison, wishlists, newsletters and auto suggestive site search. The site also uses Google analytics, Google sitemap and Google Merchant Centre/ Google Base. Google Base is still very US focused and not really configurable for UK tax and shipping yet. So it redirects to the product page rather than acting as a standalone checkout product page.