Google Adwords can be very effective if used correctly. Here are a few tips directly from Google at a conference to online retailers last month.
- Add a keyword to your ad
– including a keyword in your ad increases the chance of it being highlighted in search results. - Highlight USPs
– Unique Selling Points such as delivery times, money saved, awards won, quality. - Have a clear CTA
– Call To Actions such as buy, book, call. - Create a specific landing page
– Using a more relevant destination page will decrease your bounce rate. Your homepage is likely to be too broad. - Use persuasive language
– Free, cheap, sale, limited offer; are likely to entice more click-throughs.
These simple tips will hopefully increase your CTRs and overall success rate. Not optimising your adwords can prove very expensive and frustrating.
