Killer credit cards

Killercreditcards.com is a simple comparison site, providing the top ranking cards based on APR, balance transfers and other features. It had no editorial content or user guides, so and was promoted solely via PPC and Google adwords. Using a light blue background gradient and hot pink logo and strapline, gave the interface a friendly design. This helped to erode any negative connotations connected to the ‘killer’ title.

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